Kristine has been working for over a decade in the marketing and advertising industry. She began her work in advertising agencies and with brands developing digital strategies for media campaigns. She then began to lean into audience strategy, understanding specific behaviors across media channels and researching signals to identify targets for effective marketing.

She has also worked with individuals and start up businesses lending to a well rounded breadth of experience. Some of the brands she has worked on include HBO Max, Juvia’s Place, Universal Pictures, USA Network, Jet Blue, Burlington Stores, Enterprise Rental Cars, Staples, and more as well as brand marketing for NBA Athletes.

In addition to leading workshops around marketing and audience strategy, Kristine has been a featured speaker at several events  including Girls, Inc. Women In Media Conference, American Advertising Foundation’s RAD Women, Razorback Business Pitch, and the Women In Tech Conference.