Hi I’m Kristine McPherson and I am a marketing strategist from Brooklyn, NY. Over the last decade I have worked in many areas of the marketing and advertising industry. My journey started…

I started working right after grad school. I remember doing interviews during the last few weeks of school and being excited to get started. My first day at work, I was pulled aside by one of the managing partners at the agency and she gave me so much encouragement by saying…

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.